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Partnership Management

Partnerships drive member acquisition and retention

Rewards, benefits and privileges are what motivate customer enrollments and more importantly maintain member engagement in a loyalty program.

Your rewards provision will be the lifeblood of your program

Your rewards and prizes are the ‘quid pro quo’ for a consumer providing their details to you and giving you permission to market to them, and recognition for their sustained patronage. It’s therefore essential that both the structure of the program and the rewards offered are attainable and attractive to your customer, and promote the right customer behaviors whilst still being affordable for a program to provide.

And these program benefits are optimally structured when the mix incorporates a combination of exclusive rewards from both your organization, and those of selected third-party partners.

Engage members & they will be motivated to return to you & not your competitor

The best programs escalate member engagement by blending structured, anticipated rewards – like those issued when a member exceeds a defined spend threshold – with unexpected, “surprise-and-delight” awards that are issued randomly to customers at point of sale just for being a part of the program.

Visible Results have extensive experience matching, discovering, and securing compatible program partners to enrich program rewards

Many times a program’s success will hinge on the decisions made before the program even launches. Visible Results work with clients to select the right partnership model.

It’s important to not only get the business rules right, but also to recruit the right partners – those companies’ products and services that are a natural fit with your offering and brand position. And with a growing network of relationships, Visible Results can enrich any size or style of program.