Loyalty Solutions  > Choosing a Solution > What Value a Loyalty Program?

What Value Will a Loyalty Program
Bring to Your Business?

Loyalty programs have a proven ability to increase average transaction value, increase transaction frequency, and increase customer lifetime value

Many organizations operate loyalty programs. As such there’s a legacy of evidence that demonstrates the value loyalty programs provide in escalating spend, improving customer retention, and hence increasing customer lifetime value.

But loyalty programs have utility that impacts business strategy and operational efficiency. For example, loyalty program data feeds customer acquisition efforts, facilitates up-selling and cross-selling opportunities, enables intelligent de-selection (of unprofitable customers), the win-back of previously profitable defected customers, geographic selection of new site locations, more efficient advertising spend, stock planning and merchandising, pricing, and greater effectiveness from more efficient direct marketing communications.

Loyalty Programs are a truly accountable marketing technique & provide insights about customers that allow a company to provide more valued service

While brand building general advertising continues to be the mainstay of marketing strategy, fragmentation of the media landscape means it is increasingly complex and difficult to effectively control costs. Against this backdrop, marketers are being forced to find new ways to be more efficient, effective, and above all accountable.

Visible Results works with clients to identify the sources of increased profitability stemming from loyalty programs, quantify the commercial benefit, and employ the tools required to track performance relative to established short and longer term strategic objectives.

The best loyalty initiatives are underscored by a drive for “vision through data”

Loyalty program facilitated business intelligence provides marketers with customer behavior and preference data that enables companies to market to multiple segments with greater precision. Put bluntly: without data, a business is operating blind – relying on gut instinct as the basis for pursuing one particular marketing and/or other business strategy over another. It is our experience that companies that ground such decisions in the actual observed behavioral and preference data of their customers stand to enjoy a great deal more success in their endeavors.

Visible Results helps companies effectively gather and make use of customer information to deliver profitable business outcomes.

In combination, a motivating rewards structure & insights derived from loyalty program data, allow operators to drive incremental and measurable gains from changes in customer behavior

Whether a business needs to defend market share, take measures to reduce customer churn, generate lock-in beyond the value proposition of the product or service, turn that one extra sale, or identify and extend the lifetime value of their most profitable customers; loyalty programs provide a platform from which businesses are able to increase the value of both the service they provide and their business.

Read what some of our clients have achieved through successful loyalty initiatives.