In addition to loyalty, Graphicard™ has utility that extends the platform across a range of applications.
The Graphicard™ “smart” terminal has the ability to operate multiple programs concurrently. It’s only a matter of software configuration and a gift card or stored value card application can quickly be added to enhance a customer loyalty program. Importantly, the platform may be configured to operate and extend benefits to your team members via an employee incentive program.
Although all applications use the same infrastructure they may operate very different business rules. The intelligent terminal software detects the card type as it is inserted and executes the matching program. Leverage the Graphicard further with the addition of a gift card program.
An innovative gift card or stored value card
- Not tied to a credit network.
- Auditable, secure tracking of purchases.
- Re-loadable at the point of sale.
- Denominations are completely variable.
- Provides for alternative values - value on card can be monetary (dollars), product, etc.
- Enrich gift card program with instant prizes (programmed random awards).
- GraphiCard™ terminal prints a receipt as desired – in addition, the card face itself changes with each transaction to display the remaining balance.
- Cross promote via media space, or
- Earn advertising revenue from sale of media space on face of card.
Ticketing
- Load cards with limited event admission/entries.
- Application for professional sporting teams, cinema and theater subscriptions, conferences/trade show promotion mechanic.
- Cross-promote high margin concession store - reward patronage via low cost product from concession.
Employee incentive card
- Management, control and audit trail of staff discount levels.
- Opportunity to display offers and drive staff sales across all Brands in your portfolio.
- Corporate communication device.
- When programming discounts, messaging, bonuses or offers, you have the flexibility to:
- differentiate by select individuals or groups
- construct time base offers
- localize benefits according to employee home store location
- extent benefits to other businesses operating Graphicard infrastructure
For businesses implementing the employee incentive application, the program represents a new, simple, uniform and company-wide discount initiative that:
- Establishes a simple system for administrating employee discounts and leverages the loyalty program infrastructure.
- For multi-brand organizations, facilitates the often difficult task of provisioning a cross-brand employees incentive program that delivers differentiated discount levels.
- Minimises abuse of employee discount scheme by providing additional accountability.
- Supports an organization’s drive to become an Employer of Choice by attaching a perceived value to employment with that organization.
Learn how Graphicard™ has formed the foundation for successful loyalty initiatives.
