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Customer Knowlogy™

Visible Results effectively synthesize only that data that makes sense for businesses to achieve their objectives

Operators of even the most carefully crafted programs can quickly find themselves in real danger of being paralyzed by the myriad of data their programs generate. It is imperative that architects of the supporting databases and business analytics platforms are able to proficiently compile and report on consumer activity.

Visible Results utilizes MicroStrategy® as its business intelligence reporting platform

MicroStrategy® and Connect™ represent a fully integrated business intelligence platform that provides exceptional user scalability, excellent query performance, and superior architecture to effectively uncover critical business insight aimed at improving promotions, pricing and product offerings, and strengthening customer relationships.

Via the user-friendly Web-interface, the platform makes the complex simple. The use of drag-and-drop means a client’s can easily explore their own hypotheses – allowing them to drill into data, filter on dimensions, pivot tables, and perform multi-dimensional cross tabs in order to optimize product assortment, and make decisions that help make them more customer-responsive and competitive to increase revenue and profitability. But you’re never on your own our expert account service team are always on hand to distil the many levels of reporting and deliver insights and guidance that relates directly to achieving your program objectives.

Visible Results’ standard suite of reports includes:

• Customer segmentation and profiling of segments.
• RFM and customer latency reporting.
• Changes in customer segments over time.
• Basket analysis.
• Customer profitability modelling.
• Trend analysis – average spend, frequency, number of stores visited, prize redemption.
• Campaign performance analysis.

Along with customer analytical reporting, Visible Results deliver reports expressly tailored to monitor program operations, track media performance, and audit reward issuance/points liability.

Read how the Visible Results Web-based Connect™ platform can help your business capture data from all your customer touch-points and query, report and form the basis for promotion and communications planning.

(MicroStrategy® is the leading Business Intelligence tool for customer analytics in the retail sector. Users include: JC Penney, Boots the Chemists, eBay, Limited Brands, Kohls, Marks & Spencer, and Coles).