VISIBLE RESULTS LURES SAUNDERS ACROSS TASMAN

 

Media Release

20 May 2008

Retailer, adman, doctor of consumer psychology and self-confessed “pavement psychologist” Stephen Saunders has crossed the Tasman to become General Manager of Visible Results Australia, the leading developer of loyalty marketing programs for retailers and consumer brands.

Visible Results Group COO, Richard Glass, said: “Stephen’s unique experience set, ranging from the dynamics of consumer behaviour through leading retail organisations to loyalty marketing expertise, is a great asset to Visible Results. He is a respected strategic thinker among agencies and retailers alike and his perspective on loyalty marketing is multi-faceted. We are looking forward to his contribution to the continued growth of Visible Results.”

Saunders’ background extends across retailing, marketing and advertising in South Africa and New Zealand. He has worked for organisations such as Unilever, Woolworths and Edgars (South Africa), KPMG, Ogilvy and Colenso99 (Clemenger BBDO).

As Visible Results' General Manager, Saunders will lend support to the rapid growth of the Australian business and will be instrumental in developing the organisation’s client base and strong focus on innovation.

Saunders said: “The major issues facing loyalty marketers today are summed up as engagement and the strategic use of data to obtain actionable, meaningful business insights The challenge for loyalty marketers is to differentiate themselves through a high level of engagement with customers.”

Saunders’ retail experience includes his instrumental role in establishing the Books & More retail joint venture between Whitcoulls and New Zealand Post, growing that franchised business to 36 stores within three years.

Saunders said: “My experience in running retail businesses has given me an insight into both the daily and strategic challenges facing retailers. I am therefore excited by how a Visible Results Graphicard™ program can deliver a sustainable competitive advantage.”

Retailers currently using Visible Results’ Graphicard™ programs in Australia include Angus & Robertson, Just Jeans, Sanity Music, Virgin Music, HMV, BNT, Chemmart and LifeClub pharmacies. Internationally, Graphicard™ programs are managed for Virgin Megastores, The Body Shop, Whitcoulls, Caltex, Circle K, Gamestation, and ghd.

About Visible Results

Visible Results™ is a leading developer of unique loyalty marketing programs that provide innovative relationship marketing solutions for retailers and other consumer-facing branded businesses. Visible Results’ global organisation supports a broad spectrum of clients across the specialty retail, mass merchandising and shopping centre sector in Australia, New Zealand, USA, UK, Asia and the Middle East. Visible Results are the global provider of the unique Graphicard™ solution. See www.visibleresults.com

Contact:

Stephen Saunders, General Manager, Visible Results Australia

ssaunders@visible-results.com.au T: +61-2-8332-6868