VISIBLE RESULTS SINGAPORE APPOINTS LARRY LIAN AS BUSINESS DEVELOPMENT MANAGER

Media Release
June 2008

Leading global loyalty marketing specialists Visible Results has appointed Larry Lian as Business Development Manager in its Singapore office.

Lian will be responsible for driving Visible Results’ business development strategy and execution; identifying new sales opportunities for the company’s loyalty marketing solutions in Asia. He will report to Graeme Dixon-Hall, Country Manager, Visible Results Singapore.

“Larry’s extensive experience in the areas of retail, merchandising, direct marketing and loyalty marketing make him a perfect fit for the role,” said Dixon-Hall. “His understanding of the dynamic nature of retail and the increasingly important role customer and product data is playing in helping retailers increase profitability means he comes to his position armed with insights that are in demand by regional retailers.”

Lian said he was excited about joining a company that is tuned in to the challenges retailers face across the Asia-Pacific region.

“Over a decade ago, customer loyalty programs were fashionable tools to win customers, but were often too expensive at scale and therefore out of reach for many retailers,” he said.

“Today, however, technology such as Visible Results’ Graphicard™ has made loyalty marketing, based on powerful data analytics, accessible for retailers that are looking to recognize, acknowledge and reward best customer behaviours. Visible Results is in a good position to deliver upon what’s likely a latent demand for these types of sophisticated, data-driven loyalty marketing and customer engagement solutions.”

Prior to joining Visible Results, Lian was regional director at U-marketing, a company that specialises in the development and implementation of customer relationship management solutions for the fast moving consumer goods market.

 

About Visible Results

Visible Results is a global loyalty marketing organisation that specialises in tailoring turnkey loyalty programs that help retailers find, keep and profit from their best customers. Visible Results offers end-to-end loyalty program applications at the point-of-sale (POS). The flagship product is the Graphicard™ - an innovative and unique platform that integrates a re-writable, read-write ‘smart’ card.  Offices located in Australia, New Zealand, Singapore, USA, and the UK. www.visibleresults.com

Contact:

Graeme Dixon-Hall, Country Manager, Visible Results Singapore

ghall@visibleresults.com T: +65-6236-0135

About Visible Results

Visible Results is a global loyalty marketing organisation that specialises in tailoring turnkey loyalty programs that help retailers find, keep and profit from their best customers. Visible Results offers end-to-end loyalty program applications at the point-of-sale (POS). The flagship product is the Graphicard™ - an innovative and unique platform that integrates a re-writable, read-write ‘smart’ card.  Offices located in Australia, New Zealand, Singapore, USA, and the UK. www.visibleresults.com

 

Contact:

Graeme Dixon-Hall, Country Manager, Visible Results Singapore

 ghall@visibleresults.com T: + 65-6236-0135