PULSE REWARDS CUSTOMER LOYALTY PROGRAM ECLIPSES        A$5 MILLION IN REWARDS AND PRIZES AWARDED TO MEMBERS

MEDIA RELEASE
OCTOBER 2007

Visible Results, the loyalty marketing specialists that deliver strategy and operations management services for world-class loyalty programs such as Virgin Megastores in the United States, The Body Shop in Indonesia and Chevron Caltex in Singapore, announced today that Pulse™ Rewards program has to date awarded over AU$5.3 million dollars worth of prizes to members since launching in July 2005.

Pulse™ Rewards – the customer loyalty program of Australian multi-brand specialty retailer BB Retail Capital (BBRC) operating across Sanity Music, HMV, and Virgin Entertainment stores, as well as lingerie and sleepwear brand BNT, and homewares concept store dusk - is now the largest and most rewarding speciality retail program of its kind in Australia and New Zealand. Having recruiting more than one million members, Pulse™ currently has a membership base equivalent to 15% of Australian households.

Country Manager for the Australian operation, Mark Pullen commented, “The true indication of a loyalty program’s success is how it is perceived by its members. In this respect, the continued increases in active membership speak for themselves.”

Visible Results and BBRC achieved another milestone this month when Pulse™ Rewards was selected as a national finalist for best loyalty program in two of Australia’s leading Marketing Awards, the 2007 ADMA and AMI Awards.

BBRC’s CEO, Greg Milne, commented, “[Pulse] is without doubt the most sophisticated business building program of its kind that we have ever looked at… truly, the F18 of marketing weapons we have in our arsenal.”

About Visible Results

Visible Results™ is a leading developer of unique loyalty marketing programs that provide innovative relationship marketing solutions for retailers and other consumer-facing branded businesses. Visible Results' global organisation supports a broad spectrum of clients across the specialty retail, mass merchandising and shopping centre sector in Australia, New Zealand, USA, UK, Asia and the Middle East. Visible Results are the global provider of the unique Graphicard™ solution.