Recent Press Releases - Article

USA RELEASE: SHERIDANS FROZEN CUSTARD OF WATAUGA TO OPEN JULY 25th! - 13 July 2003

Watauga, Texas welcomes it's first Sheridan's Frozen Custard store to town. Owners Michael and Jessica Baker welcome you to join us for our opening day July 25th. A family-run business, located at 7428 Denton Highway, Sheridan's stands slightly closer to the street than neighboring businesses do, boasts 3-D custard cones on sides of the building, and attracts crowds with its friendly look, clean beacon of light, touch of chrome, and of course, stellar reputation.

Ever wonder what custard is? By definition, it must have 10% butterfat and 1.4% egg. Custard is not the same as ice cream or frozen yogurt. For one thing, it's creamier. It is also smoother and thicker. Served about 25 degrees warmer than ice cream, custard has a smooth, velvety texture. It contains very little air (10-20%verses 50-90% in ice cream) but outrageously huge flavor. Custard made its debut on Coney Island (as a carnival treat) around 1919. Until the late 1930's custard was frozen in machine cooled by rock salt. Then, more efficient machines were developed, making use of mechanical refrigerant. Thick, popular concretes were born in St Louis in the 1950's as a variation on the traditional milk shake. More frozen custard was added to the shake and milk was omitted. Large pieces of candy, fruits, and nuts made the discovery a big hit.

Sheridan's Frozen Custard originated in Kansas City, Kansas and was created by a man named Jim Sheridan. It recently franchised in 2000 and has spread like wildfire over the Kansas City area. The Watauga store is an independently owned franchise of only 13 stores nationwide. It is run by Michael and Jessica Baker who moved to Watauga recently from Kansas and are impressed with the growth of the city and by how incredibly friendly everyone is.

Sheridan's Frozen Custard respects the tradition from which it came. Although we enjoy concocting new flavors and variations, we cling tenaciously to our commitment to quality and authentic preparation. At Sheridan's a bit of yesterday is packed with love into every delightful dessert. Come begin a new tradition with your family and join us at Sheridan's!!!