Recent Press Releases - Article

USA RELEASE: VISIBLE RESULTS LAUNCHES STATE-OF-THE-ART GIFT CARD

22 OCTOBER 2001

The Visible Results Gift Card, an innovative stored value card, has become available to US firms through Visible Results USA, Inc., a subsidiary of New Zealand-based Visible Results Group of Companies. The Visible Results Gift Card is built around cutting-edge thermo-chromic technology developed for Visible Results' revolutionary GraphicCard (TM) loyalty card application. Unlike other gift cards, the Visible Results Gift Card features an actual display of its monetary value directly on the front. Each time a recipient makes a purchase, the amount of the transaction is automatically deducted from the total at the checkout counter. Cards may be re-used until their value has been depleted. They may then be re-initialized through payment at the point of sale or returned to the retailer for cost-efficient "re-cycling" and re-issue to new customers.

"Clearly, Visible Results' gift card offers an unmatched set of benefits to retailers and consumers alike," said Gerald Lewis, the veteran retail and consumer marketing consultant who earlier this year joined Visible Results USA as Chairman. "Unlike a traditional gift certificate, because the balance on the card is updated with every use, merchants need not give change to customers. This ensures that the merchant who sold the card realizes its entire dollar value, rather than just the value of the patron's initial purchase. It also increases the potential for repeat business and takes customer convenience to a higher level by enabling the retailer to communicate a different promotional message to the customer each time the card is used."

Lewis added that flexibility constitutes another key advantage of the program: The card has no pre-set limits or dollar value increments, unless retailers desire them. The Visible Results Gift Card is appropriate for all types of retail companies, as well as restaurants, hotels, airlines, and other operations aiming to foster customer loyalty while maximizing their profit-generating opportunities.

About Visible Results

Visible Results USA, Inc. is a subsidiary of the Auckland, New Zealand-based Visible Results Group of Companies. Since its inception in 1997, the parent company has emerged as one of the world's leading customer relationship firms, serving a growing client base across convenience, fast food, fuels and the general retail industry. The company established Visible Results USA and a base in the US through the February 2001 acquisition of Graphicard Systems International (GSI), Overland Park, KS. The purchase included the worldwide intellectual property patents to the unique technology that underlies all Visible Results GraphiCard T programs. Visible Results USA established a marketing office in New York City in May 2001, following the addition of Mr. Lewis to its team.

For further information, visit the company's website at: www.visibleresults.com., or contact Visible Results USA, 230 Park Avenue, Suite 630, New York, NY 10169. Telephone is (212) 681-9159. Press Contacts: At Visible Results USA, Gerald Lewis, Chairman, (212) 681-9159; e-mail: glewis@visibleresults.com; at Visible Results Group of Companies, Michael Whittaker, President and CEO, (913) 851-9400, e-mail: Mwhittaker@tag.co.nz; at Parness & Associates Public Relations, Bill Parness or Lisa Kreda, (732) 290-0121, e-mail: parnespr@optonline.net