Whitcoulls Rewards Surpasses the 400,000 Member Milestone

NEW ZEALAND, Auckland (19 October, 2010) - This month New Zealand’s largest books and stationery retailer Whitcoulls reached yet another milestone in their long and iconic history of retailing; by enrolling more than 400,000 members in their loyalty program Whitcoulls Rewards.

"The program has gone from strength to strength. In the last 6 months the base has exploded with Member sales currently increasing year on year by 20%," said Catherine Collins, Whitcoulls and Borders Marketing Manager at REDgroup Retail. "We're excited that we have a critical mass of highly engaged Members who we can communicate with and thanks to our partnership with loyalty experts, Visible Results, we're in a great position to communicate in the most relevant and personalised way."

"We believe the strength of the Whitcoulls Rewards program has helped Whitcoulls weather the global recession better than many retailers, especially when you start to examine key loyalty metrics" said Sacha Castle, Visible Results Knowledge Manager.

Member spend at Whitcoulls accounts for up to 34% of all store sales and has seen steady growth. The average transaction value (ATV) for a Member is 93% greater than non-members. This combined with the greater visit frequency of Members means the Rewards platform can directly impact the business' bottom line.

The bespoke loyalty platform created by Visible Results, utilising the proprietary GraphiCard™ technology, provides Whitcoulls with the means to positively influence customer loyalty, analyse customer behaviour, track product/category purchases, monitor and report employee sales performance and target their marketing initiatives to specific customer groups.

 

About Visible Results

Visible Results is a leading full-service loyalty marketing agency providing innovative relationship marketing solutions for retailers and other consumer-facing branded businesses. Visible Results' global organisation supports a broad spectrum of clients across the specialty retail sector in Australia, New Zealand, UK and Asia. www.visibleresults.com

Contact:

Sacha Castle, Knowledge Manager

sacastle@visibleresults.com   T: +64 9 980-9808