Visible Results strengthens and extends its partnership with CRM Consultants, Enorasis Analytics

Sydney, Australia ,2008: Visible Results, a leading global retail loyalty marketing organisation, today announced that it will continue to extend its relationship with Enorasis Analytics to resell the GraphicardTM loyalty program suite of services. The extended relationship will see Enorasis intensify its marketing activity of the GraphicardTM platform to retailers in Greece.

Enorasis were granted a reseller license by Visible Results in 2004. At the time, Nikos Tsikriktsis commented: “bringing the technology and operational logistics prowess offered by Visible Results in support of their Graphicard loyalty marketing system together with the rigorous and proven data mining methodologies Enorasis apply in analysing transactional customer data means retailers in Greece now have access to one of the world most compelling loyalty marketing offerings.”

Over the course of ten years, Visible Results has advanced a loyalty methodology that encompasses a thorough understanding of customers and their needs. This understanding has positioned Visible Results as an innovator in the worldwide Loyalty market.

After a recent visit to Greece by Visible Results’ CEO Michael Whittaker, Enorasis’ CEO, Nikos Tsikriktsis and Dimitri Zampetas agreed to work more closely with Visible Results’ New Zealand office in directing business development strategy and execution in Greece.

"There is a huge amount of awareness and interest in retail loyalty programs," said Michael Whittaker. “It’s mature and well informed market, but the enormous potential in producing and acting on customer insights in a retail context is still emerging.”

Preeminent department store, Notos Galleries, was Enorasis’ first deployment of the GraphicardTM loyalty marketing platform. The customer loyalty program - designed by Enorasis in conjunction with Notos Galleries and Visible Results - was introduced to customers in December 2006. Since that time 210,000 customers have enrolled in “More”.

The program operates in four Notos Galleries properties across Greece. In September, the program will extend to the new Notos Galleries opening in the heart of Patras

 “We are pleased to be extending our relationship with Enorasis. Their substantial experience with multi-site retailers and well-earned reputation for effective business intelligence and insight development makes them an ideal partner for Visible Results. “

“The expansion of the Notos program to Patras and the increased interest amongst retailers in Greece to the role of expertly executed customer loyalty programs in driving profitability for their business are further evidence substantiating our commitment to the Greek market. Visible Results look forward to a continued and fruitful relationship supporting Enorasis in further develop existing and new retail customers in Greece.”

 

About Visible Results

Visible Results is a global loyalty marketing organisation that specialises in tailoring turnkey loyalty programs that help retailers find, keep and profit from their best customers. Visible Results offers end-to-end loyalty program applications at the point-of-sale (POS). The flagship product is the Graphicard™ - an innovative and unique platform that integrates a re-writable, read-write ‘smart’ card.  Offices located in Australia, New Zealand, Singapore, USA, and the UK. www.visibleresults.com

Contact:

Michael Whittaker, Chief Executive Officer, Visible Results Ltd

info@visibleresults.com T: +64 9 980 9848

About Enorasis Analytics
Enorasis Analytics is a U.K. based consultancy specialising in marketing modelling. Through a rigorous analysis of transactional customer data Enorasis help retail organisations identify the important levers that drive their business. Enorasis provides large retailers, retail banks, mobile operators and other large organisations with business insights from customer data and loyalty schemes.

Contact:

Nikos Tsikriktsis, CEO, Enorasis Analytics Ltd

info@enorasisanalytics.com T: +44 (0) 786 604 9253