Visible Results Announces Strategic Alliance with Pitney Bowes Business Insight

August 25, 2011 Visible Results, Asia Pacific's leading retail loyalty marketing services provider, has chosen the Pitney Bowes Business Insight's (PBBI) Portrait Customer Interaction Suite as the marketing automation foundation of its real-time Acumen loyalty technology platform. The partnership means Visible Results' clients will be able to optimise customer interactions and drive efficiencies through one of the most advanced customer communications platforms in the industry.

“This is an exciting partnership for VR that further enhances both our existing marketing technology platform and our customer proposition. Bringing to bear industry-leading automation and enhanced precision to our customer communications is a mandatory when retailers are demanding better results from tighter budgets,” said Richard Glass, CEO at Visible Results.

PBBI’s Portrait Customer Interaction Suite enables organisations to improve their cross-sell, up-sell and customer retention strategies by providing the capability to understand and interact with each of their customers as an individual. Visible Results selected the PBBI solution due to the depth and breadth of the offering and in recognition of the advanced functionality.

"Our search for the best platform was extensive, encompassing a global RFP and a proof of concept exercise. Portrait offered a complete package that met our requirements allowing us to greatly improve our current customer interaction strategies “Mr Glass said.

“We are delighted to announce our association with Visible Results” says Chris Lowther, General Manager, Customer Analytics & Interaction, Asia Pacific, Pitney Bowes Business Insight. “Both organisations understand that customer data is the foundation of customer intelligence. The ability to target messaging with precision and let triggers, events, and real-time analytic decisioning drive member campaign selection means the Visible Results platform can offer greatly increase campaign ROI, improve cross sell and up sell conversions, and deliver high quality customer experiences that build long term trusting relationships and loyalty”.

About Pitney Bowes Business Insight
Pitney Bowes Business Insight is software and services company that provides solutions to help organisations acquire, serve and grow relationships with customers and citizens.  These solutions enable lifetime customer relationships by integrating data management, location intelligence, sophisticated predictive analytics, rules-based decision making and cross-channel customer interaction management to increase the value of every customer communication while also delivering operational efficiencies.

Pitney Bowes Business Insight is a wholly-owned subsidiary of Pitney Bowes Inc. (NYSE:PBI), a customer communications management technology leader. For more information, please visit www.pbinsight.com and www.pb.com.

About Visible Results
Visible Results is a market-leading provider of retail loyalty marketing services. Visible Results creates, deploys and manages marketing programs that influence customer behaviour & attitudes. The data generated by these programs informs retailer decision making and enables the loyalty marketing practitioners at Visible Results to precisely and cost effectively target personalised communications to customers.

For more information please visit: www.visibleresults.com