BNT extend Pulse to New Zealand
Inside Retailing, September 6th, 2007
Pulse Rewards will roll out on September 17 across all 10 NZ BNT stores in Christchurch, Wellington, Auckland and Hamilton.
BB Retail Capital-owned BNT is a speciality retailer of women’s lingerie, sleepwear and swimwear, and is one of five brands participating in the Pulse Rewards Program.
Every time a BNT NZ member used their Pulse card – which can also be used at any Australian Pulse store – they are eligible to win instant prizes, receive special offers and, from November, will be entered into the Pulse program major draw.
More than $5 million in prizes have been awarded to Pulse members in the past 12 months.
Visible Results, the global loyalty marketing specialists who manage the day-to-day operations of Pulse said the appealing customer proposition built into the program’s design was probably the force behind the high level of adoption amongst Australian consumers.
“Many loyalty programs fail to engage their customers and points earned often ‘disappear’ into a database,” said Visible Results GM Mark Pullen.
“But Pulse delivers upon its promise: awards are both attainable and valued, and the instant and major rewards are tangible acknowledgement a customer’s continued patronage. They are a ‘thank you’ for being a Pulse customer.”
Pulse Rewards also operates across entertainment brands Sanity Music, HMV, and Virgin Entertainment, and homewares concept, dusk.
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