Visible Results News - Article

CASE STUDY - Topsy Turvy World

Membership Management Child’s Play at Topsy Turvy World

There is no doubt that Topsy Turvy World is a pioneer in the field of children’s indoor soft play. Their holistic, wholesome approach to both the play facilities and the food on offer in their centres makes for happier, healthier children. This, in itself, would be enough to bring back parents time after time but Topsy Turvy doesn’t stop there. They have decided to make the whole soft play experience enjoyable for adults too; a quality cup of coffee and a quiet area to sit and chat means that Mum and Dad don’t have to compromise on their day out either. In their market this is truly a radical and modern philosophy.

"...Gladstone’s offering also had to link in with Topsy Turvy’s customer loyalty scheme. Their “Royalty” members are issued with a card manufactured by third party “Visible Results”. An ingenious device, whenever a member enters reception, their card is swiped and their details downloaded from the system. Customer specific messages or special offers are then imprinted onto the card which last until their next visit. How could Topsy Turvy ensure that any member, arriving at any site, would receive the latest information relevant to them? With Gladstone’s hosting solution it was easy. “Visible Results” collect Gladstone’s Plus2 data every night ensuring that first thing in the morning all details including transactions, bookings, attendance records and so on are right up to date. Topsy Turvy can then use the same information to mailshot, email or SMS customers as part of their strategy to retain members and grow the business...."

http://www.gladstonemrm.co.uk/gladstoneinternet/marketitem.aspx?ID=74