Visible Results News - Article

HOW TO IMPLEMENT A MULTI-BRAND LOYALTY PROGRAMME - June 2005

Visible Results, which is promoting a new loyalty solution to companies in the UK, has highlighted the success of a new rewards programme that it has developed inconjunction with Australian diversified retail group Brazin Limited.

Operating across seven brands and more than 700 specialty retail stores, including Virgin Entertainment, the 'Pulse Rewards' programme has increased frequency of customer visits and amount spent per visit. A key feature of the loyalty cards is that the points balance is displayed immediately using thermochromatic technology.

Source: Incentive Today, UK