Archives: Pre 2004 / 2005 / 2006 / 2007 / 2008

 

HOW TO IMPLEMENT A MULTI-BRAND LOYALTY PROGRAMME - June 2005 - Incentive Today, UK

Visible Results and Brazin Limited have developed a loyalty program linking seven brands

HOW A GROUP OF INNOVATIVE KIWIS IS MAKING LOYALTY VISIBLE FOR C-STORE CUSTOMERS - Colloquy, Spring 2005. Volume 13, Issue 1 (www.colloquy.com)

Innovative loyalty marketers in the US use new technologies often developed outside of the country

RETAIL NEWS BRIEFS - 16 February 2005 - Marketing, UK

RoadChef, the UK motorway services operator, is introducing its first loyalty programme, RoadCard.

ROADCHEF LAUNCHES UK MOTORWAY SERVICES LOYALTY CARD - 21 February 2005 - The Wise Marketer, www.thewisemarketer.com

The UK-based motorway service area operator RoadChef has launched trial of a new loyalty card

NEW IS EVERYTHING, HOW TO PLAY THE NON-TRADITIONAL ADVERTISING CARD EFFECTIVELY - February 2005 - Marketing, Philippines

They say that the Philippines is the land of the bandwagon.